Branding
What is it?
Branding is a concept used in marketing that refers to the forms and processes of creation, structuring and positioning of a brand; seeks to generate value in each one, achieving a distinctive character and giving it a much more valuable concept. It involves the design of each of the elements that compose it such as identity and corporate image, logo, typography, brand colors, etc., this, in order to establish itself in the minds of consumers and not only gain recognition, also, seeks to generate emotions, connections and pleasant sensations.
What benefits does the Branding has?
Branding seeks to position itself in the mind of each client, which, when implemented correctly, will ensure that the consumer not only remembers a name but also feels familiar with the brand. Its main objective is to be differentiating, for this reason it will always seek to stand out from other brands and show, in the best way, what its purpose is and what makes it up in order to achieve more affinity with the consumer and obtain customer loyalty.
Here we show you an example of a good Branding and what is the importance of using it:
